More than 15 years shaping digital products at scale — from booking funnel to design system, from team of one to cross-functional enterprise org.
I design digital products that serve millions of users — with strategic clarity, hands-on craft, and a calm executive presence.
Over 15 years at SIXT SE, I grew from Lead Art Director to Senior UX Design Lead — owning the user experience of one of Europe's largest mobility platforms across web, mobile, and enterprise tools. That depth of context is rare: I know how enterprise design organisations scale, how design systems evolve, and how to align UX strategy with business outcomes.
My daily work bridges strategy and execution. I run workshops, shape product vision, mentor teams — and I still do the work: wireframes, flows, high-fidelity UI, prototypes. I believe the best design leaders never lose their craft.
Based in Chemnitz, Saxony, Germany. Fluent in German and English. Open to remote and hybrid senior roles.
"Strategic enough to align stakeholders, hands-on enough to know when the solution lives in the details. Calm under complexity. Clear in every deliverable."
AI-driven workflows are not an experiment for me — they are part of my daily practice. I use AI tools across the entire design process: from rapid ideation and research synthesis to UX documentation, content strategy, and cross-team collaboration.
This means I deliver faster without cutting corners — and I help teams adopt these workflows too. It's a genuine differentiator in senior design leadership today.
More than fifteen years. One company. Four distinct phases of leadership and craft — from building the first design processes to scaling a design organisation across international enterprise products.
Strategic UX leadership across the full digital product ecosystem — web, mobile and enterprise platforms for millions of users globally. Driving UX strategy, quality governance and design system evolution while staying hands-on with high-impact product decisions. AI-augmented workflows integrated as core practice.
Built and scaled cross-platform UX/UI teams from the ground up. Introduced the enterprise design system and established research-driven design practices across web and mobile. Managed agencies and freelancers alongside in-house teams.
Established the first dedicated UX/UI team at SIXT. Defined online CI guidelines, introduced qualitative and quantitative testing methodologies, and led design for the global web platform redesign — including international rollout to all worldwide domains.
End-to-end ownership of UX and UI for SIXT web platforms and booking funnels. Defined digital brand guidelines and pioneered conversion-oriented UX approaches. Early adopter of user research and A/B testing methodologies at SIXT.
The challenge
Complete redesign of the global SIXT rent-a-car web presence including the booking funnel — rolled out to all international domains. The task was to modernise the experience, improve conversion, and create a scalable design foundation for ongoing optimisation.
The challenge
As SIXT's digital surface area grew — web, mobile, internal tools, counter displays — inconsistency became a business risk. The P100 design system was built to unify UI language, accelerate delivery, and give product teams a shared source of truth.
The challenge
SIXT entering the carsharing market required a product experience that could compete with established players — while feeling distinctly SIXT. The UX needed to work for first-time carsharing users as well as frequent drivers, across a complete booking-to-return flow.
The challenge
B2B fleet managers and business customers have fundamentally different needs than consumer renters. This project redesigned the B2B van and truck rental experience — a complex workflow with multiple user types, pricing structures, and account management requirements.
The challenge
SIXT Car Sales (formerly Carpark) needed a ground-up redesign to compete in the growing online used-car market. The goal was a modern, responsive platform that makes vehicle search and purchase intuitive — while improving conversion at every step of the funnel.
The challenge
SIXT+ is SIXT's entry into the car subscription market — a new business model sitting between rental and leasing. The product needed to communicate a complex, all-inclusive offer simply, and guide users through a multi-step configuration and booking flow across web and app.
I'm open to senior UX and product design leadership roles — on-site, hybrid or remote. If you're looking for someone who combines strategic thinking with deep hands-on craft and a genuine AI-native workflow, let's have a conversation.