The Rent a car website is the most important project within the SIXT company. This is where most of the companies revenue is generated and it's also the most popular SIXT product. The website is hosted on more than 50 different domains and available in over 100 countries worldwide. It's a huge challenge to be aware of special requirements of the different markets as well as to provide the best-in-class online experience.
My team is responsible for webdesign, UX and the visuals being used across the page. We created the styleguide and insure it's consequent usage and consistent implementation. To improve the page we are collaborating very close with SIXT's teams for web analysis and optimisation as well as with stakeholders and involved departments.
Since 2009 I'm the design and UX lead for the rent a car websites and since 2012 I'm supervising the team of UX/UI experts and visual designers. In addition I'm supervising any SIXT's rent a car related collaborations with external agencies regarding webdesign, UX and implementation.
I'm working on the Sixt rent a car homepage since 2008 and released many improvements, new features and 3 comprehensive relaunches. The last design update startet in 2015 with the redesign of the entire Sixt rent a car homepage including the booking funnel and the rollout to all worldwide domains in 2017.
Since then, my team and I were involved in extensive testing for further improvement of design, UX and conversion rates. And the next generation is up to come soon...
Last design update released in 2018 - ongoing improvement and optimisationwww.sixt.de